I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: social media ads are bunkum, most efficient computer makes (deliberate) mistakes, Thai schools get 400,000 tablets & how our fear of death affects our decision making Digital media An amazing 18% of smart phone users say they use a geo-social service to login to a location. Women use them more than men, and people on low incomes are more likely to use them than those earning over $75,000 a year. Sadly, the survey doesn’t seem to talk about frequency of use, which is a shame. http://www.pewinternet.org/~/media/Files/Reports/2012/PIP_Location_based_services_2012_Report.pdf US social media advertising to increase at 21% CAGR to 2016, meaning it’ll be $9.6Bn in that year. That’ll be why Facebook’s IPO was such a bust. http://www.biakelsey.com/Co...
Thoughts on strategy in a Digital Economy