So things aren't going very well for Facebook. As we all know, not only did the shares fail to pop, they then plummeted and more trouble seems afoot, since even the underwriting banks have slashed their revenue estimates for Facebook . Although Zuck has wedded bliss (and a couple of billion bucks) to fall back on, I suspect he's feeling a bit blue at the moment. So I wondered, what would I do, if I were Zuck? Besides buying a yacht and an island... 1. Do something about mobile Mobile experience and Facebook's inability to monetise it is destroying them. All this talk of emerging market consumers is meaningless if they can't be made to pay and in developed markets the iPhone/ iPad consumer is passing Facebook by. The trouble is the Facebook isn't a platform or an ecosystem. Even Amazon - the smallest of the tech superpowers - has it's own platform (Kindle) and ecosystem (Prime). That allows it to create value through retail, lock-in through closed ecosy...
Thoughts on strategy in a Digital Economy