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Showing posts from June, 2015

Demand and supply hypotheses for publishers

This is just a simple post to relay some thoughts I had on the ways in which digital publisher models will evolve over the next couple of years. I presented them at event this week and they seemed to resonate with the audience of publisher leaders. Comments much appreciated: Consumption trends: Mobile users interact c.3.5x more with services than regular online users, so we should expect massively greater consumption as the mass market becomes familiar Aggregation is now happening at the handset, rather than on a service UX/ UI becoming increasingly faddy, mirroring social and mobile gaming trends Short form video playing an increasingly important role, disrupting much of the low-quality TV audience… …short term upsurge in vlogging may turn into a longer trend if grey vloggers capture an older audience Social media is fragmenting and the role of advertisers is increasingly seen to be negative News encompasses a much broader range of topics… but many of them are highly pers