I sat in the audience at a Deloitte TV event last night, listening to another well judged analysis of data that showed how sustainable broadcast TV is against substitutes. On several occasions the facilitator – Ray Snoddy, for those who know him – invited the panel and the audience to explain why this analysis was incorrect. And as usual, no one could come up with anything. But I came away worried. Over my career I’ve been part of several attempts to disrupt scheduled network TV and come up on the losing side. Thankfully the hundreds of millions of dollars that supported that failure weren’t my own. So I’m long converted to the sustainability of TV, which retains its characteristics as entertainer, social enabler and mass market brand builder. Converts are always more zealous. Did newspaper executives in the early 2000’s also look at their data sets and come to the same conclusions about their own indefatigability? Slow grow assured, iterative substitution a distant threat. Y...
Thoughts on strategy in a Digital Economy