Thursday, 4 August 2011

In home streaming

Neilsen reported yesterday that in home streamers of content in the US under-index on total TV consumption. An interesting comparative data point for the UK comes from the BBC, which has been reporting steadily increasing use of the iPlayer for streaming live TV. In May, 115Mn on-demand streams were delivered by iPlayer, versus 17Mn live streams.

The latter has increased 71% YoY, versus 16% for on-demand. If this trend is mirrored across the market, then perhaps the future is not as bright as anticipated for TV, viewership of which has been increasing steadily and currently stands at about 3.8hrs per person per day.

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