"1 in 4 Americans is on MySpace, in the UK it’s as common to have a MySpace as it is to own a dog" was the wonderfully obscure quote that accompanied the social network's 2008 annual report. Myspace's subsequent decline is well known, but curiously when I was asked for a summary of social network membership I struggled to find a single source.
To that end, here's my assessment of the current and historic state of three social networks: Facebook, Twitter and Myspace.
This clearly shows how Twitter has accelerated customer acquisition in the last year. Arguably I've been conservative with my 2013 forecast too - growth could well inflect again considering the amount of positive press the service gets and its extreme compatibility with mobile usage.
Part of that popularity is driven by celebrity stalking. The next chart shows the most popular Twitter celebs. Note that Stephen Fry - often cited as the archetypal celebrity tweeter - is in fact a shrinking violet of the scene. Lady Gaga has the followship of 6.3 Fries. A weighty achievement.
Doing the same analysis for Facebook demonstrates the difference in demographics between the two platforms. The number one celebrity fan page on Facebook: Eminem. Rihanna is #2, demonstrating just how much we love the way they lie.
Sorry. I couldn't resist!