Hi, my name is Matthew Guest. I'm a digital strategist & I lead the EMEA Digital Strategy branch of a major consultancy firm. My current areas of focus are decision-making, the economic impact of the new machine age, organisation designs & operating models that take advantage of digital. Although I like to think widely about these issues, I’ll also try, wherever possible, to back up my thoughts with data & thought experiments. This blog is a scratch pad for ideas, so I'm sure some of the concepts & topics I think about are, far-fetched, unrealistic or downright wrong! Please feel free to comment, but please try and be constructive :).