Skip to main content

What we need is a ChangeBit

I finished reading Dave Eggers' novel The Circle the other day (aside: it's not bad, although nowhere near as close to the bone as some observers would have you believe). I was reminded of one of the central ideas to the novel in a chat with a colleague and that sparked a thought: if we can measure (and gameify) our fitness digitally in real time, could we do the same with our work? Or, in less management consulting language - is there a Fitbit for workers?

In The Circle, employees of the eponymous firm are ranked on their participation in a range of internal and external communications. Their influence in the firm and the digital world is measured in real time as a proxy for their success in the social media firm.

In the book, the score is a fairly simple numerical rank made up of a few key underlying metrics ('smiles', referred sales...). The key part that I like about the PartiRank idea though is that the employee takes personal control of their score. Most of the Big Data internal effectiveness metrics concepts I've seen are the opposite - the employer has a central analysis team that monitors everyone and picks up transients. So if it works for fitness (if it does work... I'm skeptical that Fitbit and it's equivalents actually have lasting impact on most of their users), then perhaps it can work in simplifying the bewildering change from a process to an outcome-based business.

Now the sticky subject of what would go into the metrics. It has to be easy enough that the user can understand how to improve. In starting to think about it I also realised that there's quite a lot you can do with the basic communications tools in the office, before you even get to more bespoke or task-specific applications. Here's some ideas:

  1. Path length of emails after they've been sent (by which I mean how many emails are sent before the thread terminates, which is a loose proxy for solving problems)
  2. Average number of people copied on emails... a tricky one, because although it's good to be participative, large numbers of people infers that decisions are being excessively democratised and thus nothing will be done
  3. Diary structure, I think that there will be patterns to people's schedules that hint at how productive they are; for example, an overly fragmented diary suggests that there's no working time and possibly too much delegation... in any case there may be productive patterns for specific roles
  4. Proportion of internal vs external communications, hints at partnering and ecosystem behaviour
  5. Positively-rated posts on internal social networking... this is where it gets dangerous as the potential for gaming the system is high!
I also wonder whether the 'time in motion' analysis side of fitness tracking might also be interesting as it infers time on your feet, which might be collaboration time. Or it might not. Any system like this has to be simple to use, which means that it tends to be only directionally helpful. 

In thinking about it I did notice that we employees have very little sight of our data within companies. It's spread all around different pockets and tends to be hidden in tabs of an SAP system or just not available at all. I'd love to understand more about my own usage of technology and how it loads the organisation. The effects of hierarchies and spans of control are difficult to see from a single point of view and feedback systems aren't very useful or real time...

...the latter is another huge weakness of employee assessment systems. They typically happen on a six monthly or annual basis and are based on largely qualitatively measures. Over the years I've become increasingly frustrated by subjective conversations about potentially objective matters around performance during our review process. I don't think it's a bad system, either. Many businesses seem to do without any evidence of employee performance at all. So maybe we need a ChangeBit.

Comments

Popular posts from this blog

Impacts of a handset leasing model on mobile telcos

Following yesterday's post, here's some related thinking on the impacts on operators of handset leasing. Handset sales represent around 25% of operator revenues in a typical European market, but generate only around 5% of margin. It may therefore be the case that the scenario described would lead operators to a more profitable structural model than exists today. Oil companies are consistently and acceptably profitable, despite being (literally in some cases) the ‘dumb pipe’ that operators are so desperate to avoid becoming. One of the reasons for the oil majors sustained profitability is clear focus on their role in the value chain – to supply the fuel that enables transportation, relying primarily on location, then brand and finally product innovation to compete. BP or Shell do not need to subsidise the purchase of a car in order to drive consumption of fuel because consumers are ‘hooked’ on it (it gets them from place to place) and there are many credible car manufacturers an

Value drivers for telecoms retail

I've been doing a really large number of driver trees recently - we've taken to using them on every project to get really into the guts of value creation for businesses and thus decide where to focus initiative development (How To Win, if you're keeping score). Anyhow, I had to pause for thought recently to work out how to represent the subscription aspect of telecoms retail for a client. Since it took me a minute, I thought I'd share... its lack of elegance suggests that its not quite right, although it was enough to demonstrate that there was a certain lack of coverage in the initiatives that my client was pursuing and thus spark a debate. Enjoy.

Chief Strategy Officers II - Career Development

Here's a follow up to my earlier post on the starting point of Chief Strategy Officer (CSO) careers in the FTSE 100 and S&P 500 companies - a visualisation of two steps in their careers: their first employer or job and the job they had before they got their current position. Lots of work went into this... so any insights that you glean from the visualisation would be great to hear about :). The CSO is a crucial strategic role on the executive (!) and the owner of the tone and philosophy of decision making across much of the business, knowingly or unknowingly. Scrutiny of their experience in defining the process and language of strategic management is therefore appropriate not just amongst their executive peers, but in my view amongst shareholders. The days when being very smart and able to analyse large amounts of data were enough to be a CSO are basically gone... has the profession moved on enough to cope?