Monday, 2 November 2015

The curious update of Myspace's dog

For narcissistic reasons I recently looked back on the most popular posts from 5 years of blogging and discovered that amongst the top 3 was this one on the relative sizes and evolution of social networks. Back in 2012 I was trying to make a point about the decline and slight return of MySpace. Looking around has made me realise that consolidated views of active users in this market are actually quite thin on the ground. So here's my read on the performance of key social networks from 2006 to 2015.
Although no one has matched the breakout performance of Facebook in 2007, there are murmurs of hockey sticks from Snapchat and Instagram. Poor old Twitter failed to kick on from 2012, despite looking a bit sticky. Too slow to become a photo stream and too transient to be a publisher, Twitter has struggled a bit for direction in the intervening three years, scoring successes only through Vine.

I hope this brief recap is useful. Rest assured that I remain vigilant for hints of canines in social network annual reports and the subsequent tanking of user numbers.

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