Wednesday, 13 April 2011
Verizon launches Digital Content Distribution Services
Verizon announced yesterday that it will launch an end to end digital video service that enables content creators and digital retailers to outsource the entire digital supply chain to them. This is the first such move by Telcos to get a cut of the maturing market in digital content delivery and differentiate themselves from the pure CDN players. By providing a large scale "utility" service for this increasingly non-differentiating part of the value chain, Verizon should be able to dramatically reduce the cost of streaming video and potentially further accelerate the demise of traditional TV (if one believes that the latter's demise is inevitable). I can't say much more as I've been involved in the launch of this service, other than I'm looking forward to seeing whether the market is ready for end-to-end delivery to be fully commoditised. Time will tell.