So Arqiva has decided to sell off its popular but clearly unprofitable Seesaw venture. Seesaw, it seems, has struggled in a market in which much of the catch up content that users value most is offered for free on top-drawer technology platforms like the BBC's iPlayer. The latter must rank as one of the BBC's biggest successes - astronomical cost aside, it has created an incredibly rich online TV ecosystem for UK consumers. Comparing it to Hulu, the darling of US TV consumers is like comparing a Ford Model T to a Porsche 911 - Hulu is quaint and functional but hardly a cutting edge product from an experience perspective (and yes, I know, the 911 has evolved since the 60's, which is partly the point ;) ). Where does this leave Seesaw then? It shouldn't be forgotten in all this that Seesaw rose from the considerable ashes of the ill-fated Kangaroo joint venture. It is, therefore, based on the iPlayer technology stack. Considering the technological superiority of the iPl...
Thoughts on strategy in a Digital Economy