I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: Russian maps Internet, games provide refuge, eBay delivers, BYOD turns nasty and Apple Fancies pinterest competitor Digital media Blippar is getting more mainstream. Following a tie up with London’s Stylist magazine, the company managed to persuade 7% of readers to augment the magazine content using the application. They do need to be more integrated to really succeed, however. http://www.mobile-ent.biz/news/read/seven-per-cent-of-stylist-readers-use-blippar-to-animate-mag A new magazine for self-publishers launched last week. Ironically, it isn’t self-published, but seeing as the US s-p market was $20-$30Mn last year, it should tap into a growing based of aspiring, amateur writers. http://www.inpublishing.co.uk/news/articles/launch_ebook_world_...
Thoughts on strategy in a Digital Economy