Ford is one of the many auto companies creating innovation centres that develop digital experiences around what are very industrial economy (and very disrupted products). They have three and their stand at Mobile World Congress showcased some of the fruits of their endeavours. Most conventional is an all electric Ford Focus that can sync with a mobile app, which gives the user a modicum of personalisation over the vehicle. You've seen it before. Ford's isn't the best. It isn't the worst. Blah. Then there's an electric bicycle designed with Dahon. This is supposed to be a range extension product that enables commuters to make a choice of methods of commuting based on traffic conditions, weather, lifestyle etc... There's a pointless app for the cycles lights, turn signals etc... Clearly none of them have ever ridden a bike as poking at tiny buttons while in the saddle is a bit of a dangerous idea! Finally and most interesting is a project being run out of their Pa...
Thoughts on strategy in a Digital Economy