Versatile Amphibian

I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: BT’s vanity project lures starlet, Fortune 500 oblivious to the Internet, Nigeria’s 1st mogul, Google slaps Alibaba & Acer, iPhone best Apple ever Digital media US TV ad spending continues to grow ahead of the market. Dead format, of course. In its death throes. http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/ That said, US pay TV households do seem to be falling a little – down 1.3% in Q1. I’d like to know exactly where this Neilsen data came from though – it’s not perfectly clear and may be self-reported. http://www.marketingcharts.com/wp/television/number-of-us-pay-tv-households-down-1-3-y-o-y-in-q1-23361/ A presentation on social media ROI by Altimeter. Succinct and fun. http://www.slideshare.n...

I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: Yahoo banks $7.1Bn, having bought Instagram, Facebook launches new Instagram, Apple ups manufacturing capacity ahead of mystery launch and it’s Chickenball time for Big Data Digital media In a week of bad online tech’ news (thanks Facebook!), Yahoo have just made themselves a cool $7.1Bn by selling half of its stake in troublesome Chinese e-commerce platform Alibaba. http://www.geeky-gadgets.com/yahoo-sells-alibaba-stake-for-7-1-billion-21-05-2012/ 66% of national advertisers in the USA are also spending on local advertising. An interesting finding, but I suspect volumes are small – targeting and high ROI are even harder to achieve at the local level. Flip side is that I suspect a brilliant local campaign is very much more differentiated than a ...