I recently acquired a Nike Fuel Band. Once I've used it for a bit, I'll post a full review, but in the interim, I thought it worth writing down why I spent £150 on what's ostensibly a gimmick. It's really all about gameification. Nike+ was the first truly mass market attempt at bringing elements of professional fitness monitoring to the mass market. Before Nike+, one had to shell out hundreds of pounds on a connected heart rate watch. This reduced the barrier to entry to a few pounds for a shoe sensor - all the processing is done in an iPod or iPhone. I've been using Nike+ for years and I really like it. The trouble is that it is 'project' based fitness. When you go for a run, you can log it. When you stop, it stops. Although it's motivational to see your progress (slow, in my case), it's easy to forget about it or make excuses not to go today because it's too cold/ too hot/ I'm too hungover etc... Hardly anyone has the commitment and ...
Thoughts on strategy in a Digital Economy