So, day 2 of NAB is over and as everyone's jet lag faded, so the show began to liven up. Having looked at cameras yesterday, I spent today focused on production workflows and in particular the cloud. It's worth saying that thinking about production workflows is a worthwhile exercise. About $600Mn is spent on production worldwide in a given year. Technology and related services is a good 10% of that. In that context, most major, developed market broadcasters have already “done” file based workflow over the last five years, reaping the benefits of improved efficiency, particularly in multiplatform distribution. The end of tape is finally in sight in these organisations. With those big ticket projects finished for the time being, it was notable that several of the technology vendors that have historically made good money from them are now looking for service-based models, typically in partnership with more service-oriented companies. As it’s 2012, these models tend to involved the...
Thoughts on strategy in a Digital Economy