My latest State of the Media Democracy B-Side covers gaming, which is mentioned in the report in a couple of areas, but definitely deserves a deeper dive. Having been an avid gamer since the days of the NES , it’s good to see that traditional gaming on consoles remains strong – nearly half of households now have one and 15% have connected it to the Internet. Console ownership has increased by about 20% year-on-year, which is pretty impressive given the less than perfect economic conditions and the considerable cost of the devices and their games. Purchasing through the console was surprisingly prevalent with 28% of people who had their console Internet connected saying that they purchased something through it at least once a month in 2011. Consoles are the simplest way for many households to connect their TV to the Internet, so people’s willingness to buy through them is a positive sign for the wider on-demand content industry. Only 3% bought or hired a movie in 2011 on the console th...
Thoughts on strategy in a Digital Economy