Last week I was lucky enough to present the keynote at Oracle Modern Business conference in London. I used it to test some thinking that's emerged from client work over the last few years. I've been gathering data around it and applying the ideas in real businesses... needless to say that there's some promise there. The central thought is that dinosaurs were once unicorns. Rather than the common rhetoric that the latter are intrinsically better than the former, I wonder whether unicorns should actually aspire to be dinosaurs and seek to learn from them in the same way that big organisations seem desperate to sip some unicorn-flavour Koolaid in the Valley. Anyhow, here's the transcript of my speech. Hope you find it interesting. Disruption was an exciting new concept when I started my career. It was much like Lean Startup is today: if you felt that you understood it, you were in an exclusive club possessing of knowledge that could topple empires. Disruption is dar...
Thoughts on strategy in a Digital Economy