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2013 trend #4 - the decline of print

My predictions for 2013’s TMT trends have so far covered wearable computing , 4G and self-driving cars . In this fourth installment I’ll look at the emergence of truly digital business models in the book market. What it is: the speed at which ebooks have come to prominence as a viable alternative to print seems to have taken the publishing industry somewhat by surprise. So far the business model by which these digital books have been sold has been a carbon copy of the physical book market: titles are priced and sold individually, often for the same or a higher price than the physical version. But many of the models that have driven the growth – and death – of other media in digital markets are also feasible for print. And it’s these that I expect to come to prominence next year. My prediction: 2013 will mark the largest shake up in the business model and structure of the trade (aka consumer) book market since the paperback book.  The number of large publishers ...

What I've been reading this week

I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: Amazon goes Dickensian, films in the living room, social effects of the NHS robot leg and Star Wars takes on Star Trek Digital media I’m yet to be convinced that audiences are presently ready for Zeebox’s brand of second screen, but in case they are, Zeebox have partnered with Chyron to offer polls, sampling and other measurement tools on their application. http://thenextweb.com/media/2012/09/10/zeebox-integrate-new-tools-allowing-broadcasters-interact-directly-users-via-second-screen-app/ Tablet use does, however, increase linear TV viewing, 39% of users say they watch more versus 15% who watch less. http://www.rapidtvnews.com/index.php/2012091224033/ipad-kindle-fire-and-other-tablets-drive-greater-tv-viewing.html Kindle Serials is a really i...

Media Democracy B-Side - eReaders and eBooks

Deloitte’s 6th annual State of the Media Democracy report was released today. There is so much data in the survey that to discuss it all would take a novel, so over the next couple of days I’ll try to provide some insights and perspectives into subjects that didn’t make the cut. A Media Democracy B-Side , if you will. First up, eReaders, via media favourites and device ownership. Deloitte's UK consumer survey shows that professional media, be it on TV, in print or on the radio, is as popular as ever. 50% of respondents said that TV was their favourite type of media and despite falling circulations, 40% rated newspapers in their top 3 (although only 6% placed it #1). TV and print adverts were also rated as massively more impactful than online and social equivalents and after search are the principal way in which consumers discover websites. A desire to access content from traditional channels on non-traditional formats may be driving uptake of consumer technology. We estimate that ...

All I want for Christmas is some functionality for my iTablet

I'll be clear up front, I'm not convinced that the iTablet actually exists - Apple are very good at mis-information and the online community sometimes needs to curb its enthusiasm! Anyway, here's my "Christmas list" for iTablet functionality: 1. At least 6 hours of battery life/ 1 week of standby 2. Integrated HSDPA and wifi 3. Reasonably priced books on iTunes! 4. Some mechanism to attach a keyboard and use it like a netbook 5. A decent GPU (iPhone games were my guilty pleasure in 2009!) Not much to ask, is it? I think I'll be okay on 1,2 and 5. I think 4 is pushing it, as it'd cannibalise Macbook (Air) sales. #3 remains to be seen. My view is that books have far less replay value than movies - I wonder whether a "books as a service" model similar to LoveFilm would be more likely to succeed than a straight up iTunes music model. I've forgotten how many times I've passed a paperback book onto a friend. The same simply isn't possible ...