Next up in my impressions from Newsxchange 2012, an interesting conversation between Erica Anderson (@ericaamerica, followers: 10,700), Head of News for Twitter and Rory Cellan-Jones (@BBCRoryCJ, followers: 42,000) the BBC’s technology correspondent and self-confessed Twitter-holic, about the use of Twitter in News Broadcasting. Erica is in charge of creating a mutually beneficial relationship between news organisations. She’s an former journalist for CBS News and citizen journalist for MTV. Since 2011 she’s been responsible for the health of Twitter’s relationship with news organisations, enabling them to use the platform to connect products, services and stories. Interesting initial revelation: there are no phones on the desk at Twitter. Erica came to Twitter having been on a personal journey to learn how journalists can learn about new tools and how to apply ethics to it in a much more connected world where there is a great deal of misinformation. Journalists need ...
Thoughts on strategy in a Digital Economy