I was lucky enough to attend this year’s Royal Television Society Conference at the Barbican and am in the process of sharing my notes from the event. Here’s the second set, covering the digital Olympics and lessons for Rio. This was a panel discussion featuring Tessa Jowell (UK Government), Ralph Rivera (BBC Future Media), Cindy Rose (Virgin Media), Alex Balfour (Head of New Media, Olympic Games) & Mike Darcey (COO, BSkyB). As an aside, why is it that so many Heads of Digital in this country are from the USA? We have fabulous digital skills in the UK and I question the need to go abroad. Must be the accent. Anyway... Only 13% of UK citizens didn’t watch any Olympic coverage. 97% of viewing was live and the median viewer watched 2 hours per day. Quality was the most common reason given for watching on TV versus other mediums – why watch live online when live on broadcast is so much nicer. The BBC’s coverage was the most comprehensive ever. All sports were covered and availabl...
Thoughts on strategy in a Digital Economy