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Showing posts from January, 2019

My new book on digital strategy

I have been a little digitally-quiet recently. There have been three reasons for this. First (and most importantly), I have a new son! Second, business remains insanely busy. Third, I've been working on my new book, which was published earlier this month. What I have tried to do in about 60,000 words was to understand what I've learned in the last ten years of helping large organisations compete and win. That decade represents a period of great change, in that it began with the launch of the first true smart phone and encompasses the aftermath of the Great Crash. The latter damaged the economic models of organisations that had been ticking along for at least a decade. The former provided the basis for rerouting economic value from the damaged legacy organisations into new business models and experiences. In sum, we are left with an environment in which 'free' growth is unavailable and in which we must win in competition with other organisations in order to survive.