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My new book on digital strategy

I have been a little digitally-quiet recently. There have been three reasons for this. First (and most importantly), I have a new son! Second, business remains insanely busy. Third, I've been working on my new book, which was published earlier this month.

What I have tried to do in about 60,000 words was to understand what I've learned in the last ten years of helping large organisations compete and win. That decade represents a period of great change, in that it began with the launch of the first true smart phone and encompasses the aftermath of the Great Crash. The latter damaged the economic models of organisations that had been ticking along for at least a decade. The former provided the basis for rerouting economic value from the damaged legacy organisations into new business models and experiences. In sum, we are left with an environment in which 'free' growth is unavailable and in which we must win in competition with other organisations in order to survive.

In essence the book - The Art and Science of Winning and Losing in a Digital Economy - is a journey that starts with understanding the basis of value creation in 2019's economy, then looks at how individual leaders can make better choices about how to set and realize strategy. In doing so, I've drawn upon a wide range of experiences and the academic theory that helps us break down why what happened, happened.

As with everything I do, there are hundreds of tangents I'd like to explore... sadly that would have led to a sprawling and largely impenetrable tome. I therefore forced myself to be succinct and provide a framework for people to think within and from. Hopefully some of you will find it useful :). 

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