Having written previously about how the proliferation of devices and device formats creates a complex supply chain problem for digital content distributors and retailers, I thought it was worth writing about how the production technology market is affected by the same trends. Post capture production was traditionally a business of tape-based cameras, consoles, decks, switches and related technologies for the purpose of content capture, manipulation, management and storage. It has historically been a hardware market with defined replacement cycles and, in the case of cameras, a lucrative ongoing revenue stream in tape sales. As editing became file-based and output formats proliferated, more attention focussed on the need to create automated workflows for content production and distribution (an integrated production system). This move to file-based media threatens the traditional post-capture technology model as increasing proportions of post-capture technology is moving onto software th...
Thoughts on strategy in a Digital Economy