I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: Amazon goes Dickensian, films in the living room, social effects of the NHS robot leg and Star Wars takes on Star Trek Digital media I’m yet to be convinced that audiences are presently ready for Zeebox’s brand of second screen, but in case they are, Zeebox have partnered with Chyron to offer polls, sampling and other measurement tools on their application. http://thenextweb.com/media/2012/09/10/zeebox-integrate-new-tools-allowing-broadcasters-interact-directly-users-via-second-screen-app/ Tablet use does, however, increase linear TV viewing, 39% of users say they watch more versus 15% who watch less. http://www.rapidtvnews.com/index.php/2012091224033/ipad-kindle-fire-and-other-tablets-drive-greater-tv-viewing.html Kindle Serials is a really i...
Thoughts on strategy in a Digital Economy