I was invited to speak at a DPA event on online video news this morning. Here's a synopsis of my session, which focused on the form online video news may take in the future. Video makes up about 60% of the traffic on the Internet. Outside of Asia, Youtube alone is nearly 20% of total traffic. TV viewing hours in Europe are holding steady at about four hours per day; in the UK about three quarters of consumers view the TV as their primary source of world news. So video remains at the core of the entertainment proposition in 2013; however it's worth reflecting that historically online and broadcast video have been profoundly different. TV is professionally produced, broadcast in high quality in a curated experience that consists of relatively small amounts of video. Online video, by contrast, is of generally low quality. It is produced by amateurs in massive volumes and is typically aggregated automatically on a small number of sites. This was the situation until Steve Jobs...
Thoughts on strategy in a Digital Economy