I’m firmly of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week – businesses binge on social, Google gets it wrong in Kenya, CES points to everything going wireless in 2013 and my ultimate home goes on sale. Digital media I’ve always thought that companies having social network accounts is a bit like expecting consumers to talk to a building. In my mind, it is much better to expose individuals within the organisation, so customers can talk to a real person. Anyway, this research just shows the level of experimentation major brands are undertaking in social – not much in comparison to their overall PR spend. http://www.marketingcharts.com/direct/enterprise-companies-overload-on-social-media-average-178-accounts-20608/altimeter-corporate-owned-social-media-accounts2-jan12gif/ New business models Google has a num...
Thoughts on strategy in a Digital Economy