It would be fair to say that I significantly overestimated Google's ability to kickstart a successful market for connected eyewear in 2014. I was therefore fascinated to see how Sony, that long dormant tech giant, would do with their belated take on the category. After all they remain imaging experts. Smarteyeglass Attach, developed by former Sony Ericsson engineers in Sweden, does what it says on the tin. It turns a normal set of spectacles into a smart set that can display data into the user's eye line by way of a tiny screen. It isn't a particularly elegent device, being nearly 3 times the size of Glass, but it's nothing like as cumbersome as the initial advertising videos suggest. For occasional use it'd be fine. Sony had two demos, one of a game of tennis, the other cycling. The latter was the more obviously useful. A map with directions, speed and direction data are displayed dynamically as the demo rolls through. Although you do have to look quite far to the...
Thoughts on strategy in a Digital Economy