Versatile Amphibian

Car technology has grown in importance at CES in the nearly 10 years since Ford became the first automotive company to exhibit here. Much of the talk in the lead up to the show was about the pace of change towards self-driving or autonomous vehicles. Needless to say that this was an important topic for most of the manufacturers I visited, but it was far from the central focus. Here’s my summary of what I saw and chatted about with Ford, Mercedes Benz, Audi, Toyota, Fiat, Hyundai, Kia and VW. Let’s start with the elephant in the exhibit hall: Autonomous vehicles The word on the street (see what I did there?) in the run up to the show was that there would be big announcements about self-driving technology. This didn’t really materialise, although Ford did suggest that they were hoping to get a ‘Level 4’ self-driving car on the roads for public consumption around 2020. ‘Level 4’, for those of you who are not doyennes of World of Jargon, means that the driver should not be re...

Ford is one of the many auto companies creating innovation centres that develop digital experiences around what are very industrial economy (and very disrupted products). They have three and their stand at Mobile World Congress showcased some of the fruits of their endeavours. Most conventional is an all electric Ford Focus that can sync with a mobile app, which gives the user a modicum of personalisation over the vehicle. You've seen it before. Ford's isn't the best. It isn't the worst. Blah. Then there's an electric bicycle designed with Dahon. This is supposed to be a range extension product that enables commuters to make a choice of methods of commuting based on traffic conditions, weather, lifestyle etc... There's a pointless app for the cycles lights, turn signals etc... Clearly none of them have ever ridden a bike as poking at tiny buttons while in the saddle is a bit of a dangerous idea! Finally and most interesting is a project being run out of their Pa...