Versatile Amphibian

I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: maps inspires ill-advised Apple sniping, 27th level Paladins better Managers than MBAs and Android forgives Nokia Digital media I initially presumed that this article about when to fire your social media consultant was intentionally ironic... then I realised that it was serious advice. Worth a read just for the comedy value, but I wouldn’t follow much of the advice! http://www.fastcompany.com/3000052/7-things-your-social-media-consultant-should-tell-you As a friend of mine who works in the mobile ad industry said to me, the reason agencies don’t buy mobile ads from these publishers is that they think they’re selling something special. And they aren’t, so they’re too expensive. Reduce prices, manage yield, ladies and gents. http://paidcontent.org...