Versatile Amphibian

As January draws to a close, I've nearly finished developing my predictions for what will happen in digital in 2014 and thought that I’d post them here to get some wisdom from my readers! Some of these will be positive, some might be busting some myths about categories that have captured the zeitgeist. Now, more than ever, comments will be greatly appreciated. This one is a bit light on numbers – I need to work on that...   My prediction   2014 will see the launch of at least 10 new high quality, economically viable TV and tablet channels aimed at specific ethnic and/ or national audiences.   Why I think this   This is a simple one! As tablets have become ubiquitous in middle class homes and the penetration of connected TVs has increased thanks to the natural replacement cycle and the availability of extremely cheap dongles, like Sky Now, the cost of providing a TV channel into a home has fallen by an order of magnitude. A channel ...

I’m in the process of developing some predictions for what will happen in digital in 2014 and thought that I’d post them here to get some wisdom from my readers! Some of these will be positive, some might be busting some myths about categories that have captured the zeitgeist. Now, more than ever, comments will be greatly appreciated.   Last time out, I wrote about the evolution of the digital camera market in 2014. On a somewhat different tack, here’s some thoughts about how a growing need to take a holistic perspective on digital will lead to large organisations moving into Shoreditch this year. My prediction By the end of the year, more than a quarter of companies on the FTSE 100 will have started or announced a dedicated digital team, based in or around Shoreditch. The digital journey Most large organisations have been on a 10 to 15 year journey with digital. This journey started out in the late 1990s, when businesses started having websites for marketing and t...

I’m in the process of developing some predictions for what will happen in digital in 2014 and thought that I’d post them here to get some wisdom from my readers! Some of these will be positive, some might be busting some myths about categories that have captured the zeitgeist. Now, more than ever, comments will be greatly appreciated. Last time out, I focused on personal health monitoring . On a somewhat different tack, here’s some thoughts about the camera market in 2014. My prediction Unit sales of ‘point and shoot’ digital cameras will fall by around 25% in 2014; however sales of specialist camera devices such as interchangeable lens (for example, SLR) and wearable cameras will offset this decline, meaning that although shipments will fall, the decline will not be catastrophic and the total standalone camera market will by around 80m units. Why do I think this? It’s no secret that the smartphone has reduced the need for point and shoot cameras in the last two or three years....

I’m in the process of developing some predictions for what will happen in digital in 2014 and thought that I’d post them here to get some wisdom from my readers! Some of these will be positive, some might be busting some myths about categories that have captured the zeitgeist. Now, more than ever, comments will be greatly appreciated. First up: personal health monitoring My prediction: although they will be the subject of much media interest, personal health monitoring devices will remain niche in 2014, with sales in the category remaining below $250Mn globally. What am I talking about? Personal health monitors are wearable devices that measure the movement of the body in order to inform the user about their level of activity and its relation to their wellbeing. The most common type are bracelets that measure steps, for example Nike Fuel Band, Jawbone Up and FitBit, but there are more specialised devices such Spire, which measures breathing and Sensoria, a connected sock that s...