To put no finer point on it, Nokia messed up the launch of their Windows 8 smartphone . Despite the hardware looking pretty good and incorporating some neat new technology like a blur-free camera and wireless charging, once again marketing bloopers will almost certainly doom the handset to failure. Here's my view on the big 3 reasons they got things so wrong. The name. Lumia is drab and meaningless.* "iPhone", "Galaxy" and even "One" and "Ascend" are memorable and quotable. If you say you've got a Lumia and especially a "Lumia 920", you'll sound like a dweeb. And no one wants that. Sort it out Nokia. You're not engineers anymore, you're creators of an experience. I don't want a 920 experience, I want a Galaxy of them. The release date. There isn't one. I've said it before and I'll say it again - Apple would have ended their presentation with "oh, and wait, you can buy this amazing technology t...
Thoughts on strategy in a Digital Economy