Only at NAB will you hear a senior representative of a global technology company reply to a slight on the efficacy of his production workflow with the phrase “Well, Stallone’s using it on his new movie”. This exchange on Canon’s stand regarding their new EOS C500 movie camera was one of the more entertaining moments in what was otherwise a relatively subdued first day at the National Association of Broadcasters annual conference in Las Vegas. Canon’s new camera is a part of a major trend emerging at this year’s NAB, namely 4K – the successor to HD. In simple terms, 4K has roughly double the resolution of today’s HD – 3840x2160 pixels plays 1,920 x 1,080. What this means in real terms is stunning, photo realistic visuals on big TV panels, the largest of which are now so big that HD looks grainy. All three major camera makers – Sony, Panasonic and Canon - launched 4K units this year. Not being a cameraman they all seemed much the same; however market disruptor Red seemed to have attract...
Thoughts on strategy in a Digital Economy