Last week it was Microsoft , this week Google’s turn to launch an own-brand, own-operating system tablet . Now all of the tech majors have their own platform and the games are well and truly afoot. Google scored an early hit against Redmond by promising imminent release of their Nexus 7. As I wrote about recently, Microsoft’s marketing strategy seems rather flawed. In my view one of the key pillars of the Apple marketing model is the “here’s something amazing... which you can pre-order now and buy in stores in 2 weeks” promise. Microsoft have shown us something really interesting, but it’ll be months before we can actually buy a Surface Tablet. And when we can there’s another problem: which one to choose? Another Apple trick is the simplicity of its product range. One tablet (albeit with 6 minor variations), one phone (3 variants), 3 notebooks, 3 desktops. They don’t launch them simultaneously. 2012 was a Macbook Pro refresh year. Next year will be Air and so we go on – it’s always...
Thoughts on strategy in a Digital Economy