Deloitte’s 6th annual State of the Media Democracy report was released today. There is so much data in the survey that to discuss it all would take a novel, so over the next couple of days I’ll try to provide some insights and perspectives into subjects that didn’t make the cut. A Media Democracy B-Side , if you will. First up, eReaders, via media favourites and device ownership. Deloitte's UK consumer survey shows that professional media, be it on TV, in print or on the radio, is as popular as ever. 50% of respondents said that TV was their favourite type of media and despite falling circulations, 40% rated newspapers in their top 3 (although only 6% placed it #1). TV and print adverts were also rated as massively more impactful than online and social equivalents and after search are the principal way in which consumers discover websites. A desire to access content from traditional channels on non-traditional formats may be driving uptake of consumer technology. We estimate that ...
Thoughts on strategy in a Digital Economy