I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: BT’s vanity project lures starlet, Fortune 500 oblivious to the Internet, Nigeria’s 1st mogul, Google slaps Alibaba & Acer, iPhone best Apple ever Digital media US TV ad spending continues to grow ahead of the market. Dead format, of course. In its death throes. http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/ That said, US pay TV households do seem to be falling a little – down 1.3% in Q1. I’d like to know exactly where this Neilsen data came from though – it’s not perfectly clear and may be self-reported. http://www.marketingcharts.com/wp/television/number-of-us-pay-tv-households-down-1-3-y-o-y-in-q1-23361/ A presentation on social media ROI by Altimeter. Succinct and fun. http://www.slideshare.n...
Thoughts on strategy in a Digital Economy