I’m presenting at WAN IFRA in Berlin tomorrow, which meant that I had a little time to listen in to some of the presentations going on around the event. Since it’s fair to say the news industry is still experimenting with digital, I thought some case studies might be interesting. I was particularly taken with the work of Espen Egil, from VG Norway, a newspaper group that’s been very innovative in its use of new digital formats. A few examples: One. The fire truck scandal A Norwegian district was campaigning to get a new fire truck as there’s was very old. VG turned this into a social campaign in which people submitted photos of their old fire trucks. VG put them onto an interactive map so that readers could compare different districts. 40% of districts had a profile in the first week and, of course, the fire departments started posting pictures of their shiny new trucks, so both ends of the spectrum were covered. Link: http://www.vg.no/spesial/2012/brannbiler/ Two. Kind...
Thoughts on strategy in a Digital Economy