I've been watching Microsoft win real interest in 2015. They've got tech journos salivating with clever augmented reality technology, made Windows free, brought office to iOS and Android and launched a major ad campaign based on the superiority of the Cortana virtual assistant. But one thing that's gone under the radar is the launch of the Lumia 435, a new smartphone targeting first time smartphone users and upgraders in less wealthy segments. In the UK is retails at just £70 without a contract. I spent some time with the device at MWC and was very impressed with the experience. Physically the demo units all sported rather garish luminous plastic backs and have a screen about the size of that in the original iPhone. It's thick and rather sharp edged next to the zeitgeist devices of today, but is still a fun, coherent package. The OS is Windows - for those of you haven't used the mobile version of this OS, that means scrolling down through tiles of various sizes r...
Thoughts on strategy in a Digital Economy