I’m of the belief that participants in the TMT industry need to read widely in order to understand the present and future dynamics of the market. To that end, this post is a collection of the articles that have caught my eye. This week: Yahoo banks $7.1Bn, having bought Instagram, Facebook launches new Instagram, Apple ups manufacturing capacity ahead of mystery launch and it’s Chickenball time for Big Data Digital media In a week of bad online tech’ news (thanks Facebook!), Yahoo have just made themselves a cool $7.1Bn by selling half of its stake in troublesome Chinese e-commerce platform Alibaba. http://www.geeky-gadgets.com/yahoo-sells-alibaba-stake-for-7-1-billion-21-05-2012/ 66% of national advertisers in the USA are also spending on local advertising. An interesting finding, but I suspect volumes are small – targeting and high ROI are even harder to achieve at the local level. Flip side is that I suspect a brilliant local campaign is very much more differentiated than a ...
Thoughts on strategy in a Digital Economy