I must admit that I’m a bit of a Sony-phile and still reminisce about the glory days of mini-disc and Trinitron. They’ve fallen on hard times recently, which made my visit to their MWC stand all the more encouraging. I liked 3 products in particular, ranging in price from EUR15 to EUR300. NFC tags At the lower end of that spectrum were a set of four NFC tags. These are delightfully simple one inch diameter circles that you can hang off a rear view mirror or leave on a table. When you place your NFC enabled phone on them, it enables a user-defined programme of settings. For example, it could go silent and set an alarm when you put it on your bedside table, or enable Bluetooth, navigation and music when you get in the car. Simple in concept and an elegant piece of design. Smart watch At EUR129 was the LiveView Android watch, which links up to your smartphone via Bluetooth and displays four applications at a time. Flicking through menus was beautifully smooth and there was enough screen r...
Thoughts on strategy in a Digital Economy