Versatile Amphibian

I’m in the process of developing some predictions for what will happen in digital in 2014 and thought that I’d post them here to get some wisdom from my readers! Some of these will be positive, some might be busting some myths about categories that have captured the zeitgeist. Now, more than ever, comments will be greatly appreciated. First up: personal health monitoring My prediction: although they will be the subject of much media interest, personal health monitoring devices will remain niche in 2014, with sales in the category remaining below $250Mn globally. What am I talking about? Personal health monitors are wearable devices that measure the movement of the body in order to inform the user about their level of activity and its relation to their wellbeing. The most common type are bracelets that measure steps, for example Nike Fuel Band, Jawbone Up and FitBit, but there are more specialised devices such Spire, which measures breathing and Sensoria, a connected sock that s...