Some thoughts on the Playbook 2.0 delay , since it's topical. I think the 2.0 upgrade issue is embarrassing for RIM and will be bad for their relations with the developer community, but it’s a small part of a wider dynamic in the tablet industry. If you look at the distribution of tablet sales so far, it almost exactly follows the distribution of wealth in the population, which suggests that early adopters are buying as a luxury and therefore buying on appearance, brand and reputation as much as they’re buying on the technical features of the platform. Software is definitely a major part of the tablet experience, but actually the Playbook (or Android equivalents) are not significantly more or less user friendly than the iPad in this respect. Where all of the competitors are currently falling down is that they’re taking the iPad on head-to-head with high concept products at the same price point, but without the great marketing and retail experience that Apple offer. So everyone is p...
Thoughts on strategy in a Digital Economy