Away from the major vendors and their glitzy corporate stands, Mobile World Congress is a great place to meet young and up-coming businesses with a mobile flavour. This brief post showcases the ones that most caught my eye. blippAR (based in Holborn Circus, London) provide an augmented reality advertising platform that overlays rich content onto print content. The technology works really seamlessly from an iOS or Android application and has already been used by major brands like Cadbury, Tesco and Omega, but I reckon what will really make it take-off is native integration into the iOS and Android operating systems. That’s in the pipeline. Siine (also London based) were marketing an improved keyboard experience for Android. This sounds like a small thing, but Siine’s combination of quick templates for commonly used words and general ease of use marks it out as one to watch. I also loved the idea of icons for brands embedded in the keyboard so that “Meet me at Costa at 1600” can be typ...
Thoughts on strategy in a Digital Economy