How about that for a headline, eh? Sensational, but true, I'm afraid to say. This year I’ve been working with Google on some research about the role of collaboration tools in the workplace. This has just been published in six European markets (English version here ). It even made it into Italian Wired ! To whet your appetites, I thought it’d be good to summarise what we found from interviewing 3,600 employees of large businesses and 30 of their bosses. Convention means that I should have three points. But I don’t. I have two. Better make them good, then… One. The average European business is un-innovative and un-collaborative This was the major finding: just under sixty percent of employees in major European employers feel that they work in an environment where they are discouraged from innovating and rarely collaborate effectively with each other outside of basic team interactions. I wish I could say I was surprised by this, but I’m afraid most large businesses remain...
Thoughts on strategy in a Digital Economy