I was talking to a couple of colleagues about how to change the culture of businesses the other day (as you do). Someone commented that they didn’t know how to make the culture of a client ‘digital’. His implication was that there needed to be uniformity of culture in order to succeed at making a transformation to a more productive operating model, which struck me as odd. Why would cultural uniformity be a good idea? What business actually has that today? What’s a 'digital culture' at all? Is also a good question. I currently describe it as something that’s outcome centric, that has hierarchy that serves to resolve areas of debate rather than for command and control and devolves leadership to everyone in the organisation based on philosophical alignment about what needs to be done. My description changes quite a lot, it’d be fair to say, but this is the June 2014 version. What about cultural uniformity, then? Well, I started to think about this and to be honest I could...
Thoughts on strategy in a Digital Economy