I'm using the lull between Christmas and New Year to gather my thoughts from 2014. It's been a crazy year: it feels like digital has finally hit the boardroom agenda in a more fundamental way than a technology or marketing investment. 'Early adopter' leaders understand that there are radical productivity and competitive advantages to adopting a digital culture and are thinking how to create one. That's not to say that I haven't seen a large number of executives and boards who want to brand a vanilla technology or go-to-market tweak as a radical digital initiative. It may surprise you to know that I have no issue with the latter approach to growth - I'm not a zealot and frankly many organisations do not yet face an existential crisis caused by the digital economy. Still more simply don't have the operating platform (capital, cultural, technological) in place to make any sort of radical change. The trouble is that if you brand something as a fundamental ...
Thoughts on strategy in a Digital Economy