Connected vehicles are a big theme again this year at Mobile World Congress, with many operators and OEMs rolling out their automotive partners on their stands. Since all of them are secretly just trying to keep up with the Joneses, I thought it might be entertaining to engage in a game of AutoTelco Top Trumps... Typically in this game a Ford Focus would score pretty low down the pecking order. In this case, however, Ford score big points for actually making theirs. Plus, they brought an electric one and that has enormous torque. And a mediocre app. So there. Next up AT&T, who, being wealthy Americans brought not one, not two, but three VeeHicles to the Congress. Their all American Cadillac CTS and electric ETS were rendered anonymous by a mighty Audi S7. 'It's not electric' said the demonstrator, 'it's plugged in to save the battery'. Bonus points to AT&T for surrounding the ETS with Virtual Reality headsets: another must have stand item in 2015. China ...
Thoughts on strategy in a Digital Economy