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Showing posts from March, 2015

Keeping up with the Joneses: the cars of Mobile World Congress

Connected vehicles are a big theme again this year at Mobile World Congress, with many operators and OEMs rolling out their automotive partners on their stands. Since all of them are secretly just trying to keep up with the Joneses, I thought it might be entertaining to engage in a game of AutoTelco Top Trumps... Typically in this game a Ford Focus would score pretty low down the pecking order. In this case, however, Ford score big points for actually making theirs. Plus, they brought an electric one and that has enormous torque. And a mediocre app. So there. Next up AT&T, who, being wealthy Americans brought not one, not two, but three VeeHicles to the Congress. Their all American Cadillac CTS and electric ETS were rendered anonymous by a mighty Audi S7. 'It's not electric' said the demonstrator, 'it's plugged in to save the battery'. Bonus points to AT&T for surrounding the ETS with Virtual Reality headsets: another must have stand item in 2015. China ...

Bikes?? What the £&@# are you doing, Ford?

Ford is one of the many auto companies creating innovation centres that develop digital experiences around what are very industrial economy (and very disrupted products). They have three and their stand at Mobile World Congress showcased some of the fruits of their endeavours. Most conventional is an all electric Ford Focus that can sync with a mobile app, which gives the user a modicum of personalisation over the vehicle. You've seen it before. Ford's isn't the best. It isn't the worst. Blah. Then there's an electric bicycle designed with Dahon. This is supposed to be a range extension product that enables commuters to make a choice of methods of commuting based on traffic conditions, weather, lifestyle etc... There's a pointless app for the cycles lights, turn signals etc... Clearly none of them have ever ridden a bike as poking at tiny buttons while in the saddle is a bit of a dangerous idea! Finally and most interesting is a project being run out of their Pa...

iPhones-only at the clubhouse: Sony snatches defeat from jaws of victory

It would be fair to say that I significantly overestimated Google's ability to kickstart a successful market for connected eyewear in 2014. I was therefore fascinated to see how Sony, that long dormant tech giant, would do with their belated take on the category. After all they remain imaging experts. Smarteyeglass Attach, developed by former Sony Ericsson engineers in Sweden, does what it says on the tin. It turns a normal set of spectacles into a smart set that can display data into the user's eye line by way of a tiny screen. It isn't a particularly elegent device, being nearly 3 times the size of Glass, but it's nothing like as cumbersome as the initial advertising videos suggest. For occasional use it'd be fine. Sony had two demos, one of a game of tennis, the other cycling. The latter was the more obviously useful. A map with directions, speed and direction data are displayed dynamically as the demo rolls through.  Although you do have to look quite far to the...

Is this Microsoft's real way back into mobile?

I've been watching Microsoft win real interest in 2015. They've got tech journos salivating with clever augmented reality technology, made Windows free, brought office to iOS and Android and launched a major ad campaign based on the superiority of the Cortana virtual assistant.  But one thing that's gone under the radar is the launch of the Lumia 435, a new smartphone targeting first time smartphone users and upgraders in less wealthy segments. In the UK is retails at just £70 without a contract. I  spent some time with the device at MWC and was very impressed with the experience.  Physically the demo units all sported rather garish luminous plastic backs and have a screen about the size of that in the original iPhone. It's thick and rather sharp edged next to the zeitgeist devices of today, but is still a fun, coherent package. The OS is Windows - for those of you haven't used the mobile version of this OS, that means scrolling down through tiles of various sizes r...