One of the key findings from our Media Consumer Survey this year was the increasing lack of interest (and outright hostility towards) social media advertising. This is not really much of a surprise. While people have become more sophisticated in their use of social, splitting general narcissism (Facebook), professional narcissism (Linkedin) and photographic narcissism (Instagram) from sidesplitting banter (Whatsapp), advertisers have persisted with the blunt instrument of display advertising (see below). For the record, I have a long term girlfriend and don't currently operate a retail store... ...but perhaps Facebook is telling me something? In any case, only 9 percent of people responding to Media Consumer Survey told us that they ever clicked adverts on social media. Furthermore, our focus groups suggested that the main reason that people are migrating to platforms like Snapchat (7 second narcissism) is because they can't be spied on or marketed to by advertisers. Th...
Thoughts on strategy in a Digital Economy