It surprises me that Nokia's latest set of poor results have been greeted with such happiness by the markets. A loss of $360Mn and further smartphone share to Apple seems like another nail in their coffin. This time last year I thought that Nokia's position as #1 handset maker was retrievable, but now I'm not so sure. I actually do buy the idea that Windows Phone can be a viable 3rd way against iPhone and Android (how the world has changed - I recall Operators being terrified of Microsoft 5 years ago, now they're willing them on...), however the strategy of announcing Symbian/ Meego's death a year in advance of it's launch seemed utterly crazy. Perhaps Stephen Elop decided it was best to focus them on one thing and halt the propensity to get distracted that had prevented Nokia succeeding in the preceding years. The trouble is that Nokia's travails are now front page news in the broadsheets, which means that 30-40% of the phone buying population are aware of...
Thoughts on strategy in a Digital Economy