I was lucky enough to attend this year’s Royal Television Society Conference at the Barbican. Over the next few posts I’ll share my notes on 3 of the sessions from the conference. First, ABC President Anne Sweeney on digital and the future of TV networks. For a long time there was only one screen and distribution channel, now there are as many as 17 discrete channels to the consumer. The TV industry now has to evolve to enable the consumer to customise their consumption experience to fit into their world. The change is scary – hence the repetition of Caliban’s missive from The Tempest – but all the noises and flashes of light won’t harm you if you do four things. First, innovate . Understand what consumer problem you’re attempting to solve and what the audience therefore wants. The transistor was a great invention but it only became an innovation when it begat the radio. Likewise the iPod/ Phone/ Pad are all great inventions but they can’t be truly regarded as innovations until ...
Thoughts on strategy in a Digital Economy